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How to Choose an Event App Pricing Strategy?

Planning an event? In today’s tech-driven world, a custom event app can be a game-changer. It streamlines communication, boosts attendee engagement, and provides valuable data for future events. But with a variety of event app pricing models out there, how do you choose the one that aligns with your needs and budget?

Here’s a breakdown of some popular event pricing strategies or structures to help you navigate the decision-making process:

  • Freemium Model: This entry-level option offers basic app functionalities like schedules and speaker bios for free. It’s a good fit for small, non-profit events or those on a tight budget. However, features like networking tools or push notifications might require an upgrade to a paid tier.

  • Per-Download Fee: This model charges a set price per app download by attendees. It can be a good option for events with a predictable attendance range. Keep in mind that you’ll need to factor in marketing costs to ensure enough downloads to justify the expense.

  • Tiered Pricing: This approach offers different app versions with varying features at set price points. For instance, a basic tier could offer core functionalities, while a premium tier might include advanced features like live polling or gamification elements. This caters to events with diverse attendee needs and budgets.

  • Flat Fee: Here, you pay a fixed price for the app development and use for the duration of the event. This model works well for events with a specific feature set and a clear budget. However, it might not be ideal if you anticipate needing ongoing support or updates after the event.

  • Engagement-Based Pricing: This innovative model charges based on attendee engagement within the app. The more features attendees use, the higher the cost. This can be a good option for events that heavily rely on app engagement to drive success. However, costs should be closely monitored to avoid unexpected spikes.


Additional Considerations

When making your final decision, consider these additional factors:

  • Event Complexity: Complex events with numerous features or integrations might require a more expensive model.

  • Target Audience: Tech-savvy attendees might expect a more feature-rich app, potentially impacting your choice.

  • App Development Partner: The experience and pricing structure of your chosen developer will play a role.

The Takeaway

By understanding the different event planning pricing strategies and considering the unique aspects of your event, you can choose the most cost-effective and value-driven option. Remember, the ideal pricing strategy should ensure a feature-rich app that enhances the attendee experience without breaking the bank. 

Grupio is the leading provider of event planning and management software. We have the expertise to build the extraordinary with a crystal clear pricing strategy. Check our website, to learn more about us and our products. 

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