Research shows events are only successful if it has provided a great attendee experience. That means, apart from meeting business goals, event planners should ensure attendees have the best experience possible in order to make their event successful. Blending technology into an event is one great way of obtaining high levels of engagement. Adding the best event app to your event strategy promotes enhanced interaction and engagement among attendees and also offers your organization additional chances to involve your attendees. These benefits are for both small meetings and large conferences. If you are not using apps for events or not leveraging technology yet, you might be missing out on great opportunities to reach wider attendees on their favorite platform – smartphones. Let’s learn how to utilize a mobileevent app to boost attendee engagement. Messaging Feature Helps Build a Community A great event app has a messaging feature that allows attendees to message ea...